Economy

Natural Capitalism

Creating the next industrial revolution

Paul Hawken, “Natural Capitalism” Momentum Quick Takes

May 12, 2005

Arlex International

The Next Industrial Revolution

  • Capitalism, as practiced, is a financially profitable, non-sustainable aberration in human
  • It neglects to assign any value to the largest stocks of capital it employs – natural

Valuing natural capital is critically important

  • GDP not only masks the breakdown of the social structure and the natural habitats upon which economy – and the life itself – ultimately depend; worse, it portrays such breakdown as economic gain

There 4 Central Strategies of Natural Capitalism

  • Radical resource productivity
  • Bio-mimicry
  • Service and flow economy
  • Investing in natural capital

Making the World

  • Opportunities to wring out waste are expanding faster than they’re being used
  • “Green development”
  • “Extended product responsibility:

Industrial Capitalism liquidates, without valuing, both natural and human capital – capturing short-tem gains in ways that destroy long-term human prospect and purpose

Natural Capitalism (pdf version)